![]() ![]() ![]() Over three billion Google searches are made every day. That helps build brand awareness – especially when 71% of journalists consider press releases to be their favorite type of content to receive from brands.ĭistributing a press release also has these benefits: 1. Gaining press coverage helps to get your business or brand name into the public forum. If you only post your press release on your website, most consumers won't know about it – which defeats the entire purpose behind writing your press release. That way, you're positioning your brand in front of a wider audience. The purpose of distributing a press release is to land coverage in media publications, such as newspapers, radio, TV news bulletins, podcasts, and blogs. With distribution, you allow various publications to share your press release and thus, reach a wider audience. Your press release normally provides updates on your company's products and/or services, projects, partnerships, organization structure, and more. It's the process of circulating or seeding out your press release to journalists, publishers, and members of the press. What is press release distribution?īefore we dive any deeper, let's iron out exactly what press release distribution is. Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. Why is press release distribution important?.In this guide to press release distribution, we'll cover the following to help you put together a plan of action that results in coverage: You need to distribute it effectively to get your story picked up by local and/or national newspapers, magazines, or blogs. ![]() But if nobody sees your release, you won't get very far. Press releases are important for increasing your brand awareness and helping your public relations (PR). ![]()
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